How To Find & Target Your Actual Audience
Who is your target audience?
If you weren’t able to answer that question instantly it might be time to re-research your target audience. Or if your answer was ‘everyone’ than you need to re-think your answer. When it comes to defining a business or creating a marketing strategy you must ALWAYS start by researching and outlining who your target audience is.
Your Audience is NOT Everyone
If you are targeting everyone, than you probably don’t know who your actual audience is and you won’t connect with anyone. If you don’t properly outline who you’re targeting you will end up creating a brand and marketing strategy that is all over the place.
The clearer you can define your target audience the better. Try narrowing down your target audience as much as possible. Focus on a niche. By focusing on one type of audience you’ll be able to craft your message and value proposition in a more engaging manner.
Growing Your Audience By Defining Who Exactly Is Your Target Audience
Do you have a business that has low engagement? Are you not getting any new leads or sales? If you are looking to grow your online presence or business in the form of followers, leads and sales start by knowing exactly who your audience is. Then create messaging that speaks to them. Honing in on your target audience should be a top priority if you want to successfully grow your business.
Your business will live and die based on how well you know your audience. Scary isn’t it. Why? Because it is your audience that will buy your brand, product, or services. They are your livelihood. When you have a strong pulse on your target audience, their needs, wants and pains than the task of marketing to them becomes easier. The result is an engaged audience that will help grow your brand and increase sales.
A well defined audience will influence the following areas of your business:
- Your key messages and mission statement
- Your brand’s voice and types of content
- Where you distribute your content
- The channels you will spend the most time prospecting for new leads
- Your marketing strategy, tactics, and campaigns
Your target audience is out there. It is your job to find them and figure out how to engage with them.